YouTube temporarily demonetises beauty influencer
YouTube has temporarily demonetised the channel of beauty
influencer James Charles. Earlier this month, he admitted to
sending sexually explicit messages to two 16-year-old boys.
YouTube confirmed to the BBC that the 21-year-old – who
has 25 million subscribers to his YouTube channel had been
temporarily removed from their Partnership Program.
The program allows YouTubers to make money from their content.
YouTube did not say how long his channel would be demonetised for.
A YouTube spokesperson said the company had applied their
creator responsibility policy, which states: “If we see that a creator’s
on- and/or off-platform behavior harms our users, community,
employees or ecosystem, we may take action to protect the community.”
This is the second company to re-evaluate its partnership with the influencer.
On Friday, Mr Charles and cosmetics company Morphe announced the
end of their partnership.
Earlier this month Mr Charles shared a video entitled “holding myself accountable”
to his followers on YouTube. In the video, he admitted to two incidents
one last year and one more recently where, he said, he had become aware
that the person he was exchanging messages with was underage.
The video has been viewed more than 8.5 million times.
Mr Charles said on Friday that further accusations had been made that were false.
“Since posting that video, many other people have come forward with
a series of misleading stories and false allegations which have been
reported on by many people, creators and news outlets,” he said via Twitter.
“My legal team has begun taking action against those that have spread
misinformation and/or created completely fake stories, as this has gone too far.”
Last month, YouTube demonetised the account of David Dobrik, one of the
website’s top earners, following a rape allegation about a former associate.
Mr Dobrik has denied any wrongdoing.
In 2019, YouTube deleted singer Austin Jones’s channel after he admitted
exchanging sexually explicit images and videos with underage girls.
How YouTubers make their money
In recent years, YouTube has strengthened its requirements for monetization.
To apply for membership in the YouTube Partner Program (YPP),
channels must have more than 4,000 valid public watch hours in the
past 12 months and more than 1,000 subscribers.
Once a YouTuber signs up to the YPP terms, there are various ways
an income can be earned. These include:
- Adverts: for every thousand impressions of the advert that runs before a full YouTube video, the Youtuber will get paid a certain amount of money
- Selling products: coffee mugs, T-shirts, posters, wristbands, phone cases – these can all make generate money
- Fan funding: asking for donations from the audience, sometimes for extra content. Platforms such as Patreon allow creators to earn money by providing rewards and perks to subscribers
- Brand deals: some companies pay YouTubers to make videos about their products. This can be highly lucrative for some influencers