Silverbird Cinemas loses $2 million due to closure
The Covid-19 pandemic has wreaked havoc for the
arts sector around the world.
Many festivals and concerts have been cancelled while
majority of theatres and cinemas remained closed.
However, slowly and cautiously what was closed
is now gradually opening up.
In Ghana, the story is different. Cinemas remain closed,
although various social gathering venues have been opened.
On August 6, 2020, the National Film Authority’s Action Group
petitioned the Tourism Ministry to open them and according
to them they have been in various meetings with
the ministry but still cinema doors remain closed.
- Nigeria shakes over wild prophecy about Davido
- Okada rider battling for his life after colliding with taxi
At the official launch of The Presidential Film Pitch Series April 28
this year, President Akufo-Addo assured players in the
industry the doors to the theatres will open soon.
“I want to proclaim on a matter of great concern that the opening
of cinemas is under constant review of the COVID-19 taskforce.
And hopefully, you’ll hear from the taskforce soon,”
he told the gathering.
Over a month down the line, the film fraternity is outraged as
the directive to close cinemas, as part of measures to
curb Covid-19 spread, is yet to be reversed.
Silverbird Cinemas Ghana, is one of the facilities bearing the
brunt due to closure for over 15 months with
over 300 staff having been laid off.
According to its Business Manager, Nana Yaw,
they have lost millions due to the situation.
“Annually we are hovering in the margins of 2 million dollars
a year, that’s how much Accra Mall makes in year and
so that’s how much we have lost,” he explained.
When Mapitso Sebidi of Joy Entertainment asked him about
the cinemas readiness, he said they have been ready since
their first engagement with government in 2020.
Operational guidelines for theatres and cinemas
halls have been put in place.
- Apple Employees Protest Return to the Office in Letter to Tim Cook
- Marijuana farming to be legalized in Ghana
The cinema culture in Ghana was on a gradual rise but as cinemas
continue to be closed, the Ghanaian film industry may suffer.
Ghanaian film makers and enthusiasts are left to ask
one question; When will the cinemas reopen?
Find operational guidelines below