Fidelity Bank introduces ‘Edwapa’ account for sole proprietors…
Fidelity Bank has introduced the Fidelity Edwapa Account to
provide customized financial services for self-employed
individuals and sole proprietors.
The account is accessible to individuals operating within both
the formal and informal business sectors.
The Fidelity Edwapa account comes with enhanced features and
benefits tailored to fit the unique business needs of
self-employed individuals and sole proprietors.
These include free insurance cover worth up to ¢48000,
free inter-account transfers, a bundled monthly service fee,
free subscription to Fidelity Bank’s various e-banking platforms
as well as access to competitively priced loans.
Remarking on the Fidelity Edwapa Account, Nana Esi Idun-Arkhurst,
Fidelity Bank’s Divisional Director for Retail Banking, said,
“The Fidelity Edwapa account is specifically designed to provide
self-employed individuals with a bespoke suite of financial,
banking and advisory services to enable them to
manage their finances and grow their businesses.
“One of the distinctive features of this account is the fact that
both sole proprietors with registered businesses and those
trading in their personal names, qualify to enjoy the
benefits of the Fidelity Edwapa account.”
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Godfred Attafuah, Director, Channels & Sales, Retail Banking
at Fidelity Bank, further explained the insight that led to the
conception of the Fidelity Edwapa account, “Several surveys
continue to indicate that self-employed individuals and sole
proprietors contribute immensely to the growth of the economy
yet most of the banking products and services available on
the market are not designed with their
particular business needs in mind.
“Having noticed this gap, we set out to extend our product line
with the addition of custom-made offers that meet the needs of
this influential yet often neglected business segment.
This undertaking birthed the account which has now evolved into
the Fidelity Edwapa account with an expanded scope of benefits
and features for our target clients. It also underscores Fidelity Bank’s
commitment to Ghana’s financial inclusion agenda.”
Fidelity Bank‘s introduction of the Fidelity Edwapa Account forms
part of the Bank’s “Together We’re More” brand promise that views
success as a collaborative effort among key stakeholders
working together towards a greater good.
In this instance, Fidelity has proven that by supporting self-employed
individuals, it can help grow their businesses which will ultimately
contribute to the economic growth of the nation.