Fidelity Bank introduces ‘Edwapa’ account for sole proprietors…

Fidelity Bank introduces ‘Edwapa’ account for sole proprietors… 

Fidelity Bank has introduced the Fidelity Edwapa Account to

provide customized financial services for self-employed

individuals and sole proprietors.

The account is accessible to individuals operating within both

the formal and informal business sectors.

The Fidelity Edwapa account comes with enhanced features and

benefits tailored to fit the unique business needs of

self-employed individuals and sole proprietors.

These include free insurance cover worth up to ¢48000,

free inter-account transfers, a bundled monthly service fee,

free subscription to Fidelity Bank’s various e-banking platforms

as well as access to competitively priced loans.

Remarking on the Fidelity Edwapa Account, Nana Esi Idun-Arkhurst,

Fidelity Bank’s Divisional Director for Retail Banking, said,

“The Fidelity Edwapa account is specifically designed to provide

self-employed individuals with a bespoke suite of financial,

banking and advisory services to enable them to

manage their finances and grow their businesses.

“One of the distinctive features of this account is the fact that

both sole proprietors with registered businesses and those

trading in their personal names, qualify to enjoy the

benefits of the Fidelity Edwapa account.”

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Godfred Attafuah, Director, Channels & Sales, Retail Banking

at Fidelity Bank, further explained the insight that led to the

conception of the Fidelity Edwapa account, “Several surveys

continue to indicate that self-employed individuals and sole

proprietors contribute immensely to the growth of the economy

yet most of the banking products and services available on

the market are not designed with their

particular business needs in mind.

“Having noticed this gap, we set out to extend our product line

with the addition of custom-made offers that meet the needs of

this influential yet often neglected business segment.

This undertaking birthed the account which has now evolved into

the Fidelity Edwapa account with an expanded scope of benefits

and features for our target clients. It also underscores Fidelity Bank’s

commitment to Ghana’s financial inclusion agenda.”

Fidelity Bank‘s introduction of the Fidelity Edwapa Account forms

part of the Bank’s “Together We’re More” brand promise that views

success as a collaborative effort among key stakeholders

working together towards a greater good.

In this instance, Fidelity has proven that by supporting self-employed

individuals, it can help grow their businesses which will ultimately

contribute to the economic growth of the nation.