Apple Reminds Developers to prepare for AppTrackingTransparency

Apple Reminds Developers to prepare for AppTrackingTransparency

Apple is telling developers to get ready for AppTrackingTransparency

ahead of the release of iOS 14.5.

Here’s the full notice provided to developers earlier today…

Make sure your apps are ready for iOS 14.5, iPadOS 14.5, and tvOS 14.5.

With the upcoming public release, all apps must use the AppTrackingTransparency

framework to request the user’s permission to track them or to access their

device’s advertising identifier. Unless you receive permission from the user to

enable tracking, the device’s advertising identifier value will be all zeros and

you may not track them. When submitting your app for review, any other form

of tracking for example, by name or email address must be declared in the

product page’s App Store Privacy Information section and be performed only

if permission is granted through AppTrackingTransparency. You’ll also need

to include a purpose string in the system prompt to explain why you’d like

to track the user, per App Store Review Guideline 5.1.2(i). These requirements

apply to all apps starting with the public release of iOS 14.5, iPadOS 14.5, and tvOS 14.5.

As a reminder, collecting device and usage data with the intent of deriving a unique

representation of a user, or fingerprinting, continues to be a violation of the

Apple Developer Program License Agreement.
 
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Apple has already seeded developers with six betas of iOS 14.5, so we’re

expecting the public release to arrive soon.